This course serves as an excellent introduction for anyone who has little or no experience of writing press releases, communicating with the media or handling PR.
Learn all about PR – what it is, why it is important for your organisation and different types of PR. Learn about different ways to spread awareness of your work and achieve publicity. Learn all about the media – how journalists work, what makes a good story, different ways of communicating with the media and how to develop relationships with the media. Learn the essential ingredients of a good press release. Have the opportunity to write a press release and receive constructive feedback. Pick up essential tips for newspaper, radio & TV interviews and learn how to avoid the pitfalls.
This practical and participative course will equip delegates with the knowledge, skills and confidence to seek PR at every opportunity, achieve more media coverage and remove the fear of communicating with the media.